Who we are

We are AWL Baby!

AWL Baby was born right after our little baby Austin (the “A” in AWL) came into the world. Created by this Mom who just couldn’t find the functional pieces she desperately needed while taking care of this delicate newborn.

Our mission is simple: to turn the daily dressing routine into a joyful experience. AWL offers parents the softest, functional basics crafted with a little love, along with a little skill.

Each piece is thoughtfully crafted to include innovative utility features, making dressing newborns easier for us busy moms.

We ensure that every outfit and accessory reflects our belief that dressing should be fun, not frustrating

Made for Babies by Moms like you.