PRIVACY POLICY

Effective Date: 12/31/2025

AWL Apparel LLC (“AWL,” “AWL Baby,” “we,” “us,” or “our”) values your trust and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share information when you visit or make a purchase from our website (the “Site”).

By using the Site, you agree to the practices described below.

INFORMATION WE COLLECT:

Personal Information

When you interact with our Site, we may collect personal information including your name, email address, phone number, billing and shipping address, and payment information (processed securely by third-party providers).

You may browse the Site without providing personal information, though certain features and purchases require it.

Text Marketing (SMS)

If you opt in to receive SMS messages, you consent to receive recurring automated marketing texts at the number provided. Consent is not a condition of purchase. Message and data rates may apply. You may unsubscribe at any time by replying STOP.

AUTOMATICALLY COLLECTED INFORMATION

We automatically collect certain information about your device and usage of the Site, including browser type, IP address, time zone, pages viewed, and referring URLs. This helps us understand how customers use the Site and improve the experience.

COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Remember your preferences

  • Enable shopping cart functionality

  • Analyze site traffic and performance

  • Support advertising and marketing efforts

You can manage or disable cookies through your browser settings. Some features of the Site may not function properly if cookies are disabled.

ADVERTISING & ANALYTICS

We may use third-party services such as Google Analytics, Meta (Facebook & Instagram), TikTok, and email/SMS platforms to understand customer behavior and deliver relevant advertising.

These services may use cookies or similar technologies to collect information about your interaction with the Site. You can opt out of targeted advertising through platform-specific settings or industry opt-out tools.

HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfill orders

  • Communicate with you about purchases or inquiries

  • Send marketing emails or texts (if you opt in)

  • Improve our products, services, and Site experience

  • Prevent fraud and maintain security

  • Comply with legal obligations

SHARING YOUR INFORMATION

We do not sell your personal information.

We may share information with trusted service providers (such as payment processors, shipping partners, email platforms, and analytics providers) strictly to operate our business. These providers are required to safeguard your data.

We may also disclose information if required by law or to protect our legal rights.

DATA SECURITY

We implement reasonable technical and organizational safeguards to protect your information. Sensitive data is transmitted using secure encryption technologies (such as SSL). However, no system is 100% secure.

YOUR RIGHTS

California Residents (CCPA)

You have the right to:

  • Request access to personal data we collect

  • Request deletion of your personal data

  • Know that we do not sell personal information

European Union Residents (GDPR)

You have the right to:

  • Access, correct, or delete your data

  • Restrict or object to processing

  • Request data portability

To exercise any rights, contact us using the information below

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date. Continued use of the Site indicates acceptance of any changes.

CONTACT US

AWL Apparel LLC
Email: info@AWLBaby.com

Our offices are not open to the public, and in-person visits are not accepted.